The Ultra bottle is the result of a 5-calendar year quest by Johnnie Walker’s proprietor, Diageo, to find the most sustainable and lightest packaging doable even though retaining the luxury aura from the franchise and its special combination of whiskies, which include things like ultra-uncommon Oban, Brora, Royal Lochnagar, and a number of other ghost distilleries.

This new, light-weight bottle is often a matter of exquisite elegance; but much more importantly, it demonstrates what is achievable In relation to lightweighting glass. We will keep on implementing these learnings throughout our array, using much more progressive strides as we look to the way forward for Scotch.”

Johnnie Walker’s 5 years of investigation and enhancement have intended the knowledge acquired is getting used throughout the selection of Diageo products and solutions.

At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has long been designed by adopting a exam-and-find out product, designing and Discovering without the need of limitation and imagining what the future of lightweight luxury packaging could convey.

World wide Design Director at Diageo, Jeremy Lindley who led the design job, stated, “Johnnie Walker Blue Label Ultra was born away from an ideation session investigating the future of luxury. With other classes shifting toward lightweight – for instance eyewear and large-performance biking – we questioned whether luxurious spirits could follow accommodate. “We took our eyesight into a group of professional glassmakers and throughout a 5 yr examination-and-master system slowly but surely learned how to build classy, light-weight glass.

This will develop a discreet opening through which the bottle is usually taken out. Following pouring a glass of the uncommon, specifically blended whisky, we invite you to return the bottle to its cradle—its normal resting place and also a testament to purposeful structure.

Together with exterior glass makers, the brand rethought all elements of how the bottle is developed, produced and transported: from hand-blowing the glass, to employing a teardrop form which, for the first time at any time, meant reforming the long-lasting Johnnie Walker square bottle.

Johnnie Walker Blue Label Ultra could be the brand’s lightest 70cl Scotch whisky glass bottle up to now and to the most beneficial of the brand’s understanding and research, the globe’s lightest 70cl Scotch whisky glass bottle2 . The design takes bold strides and dares to experiment having a recognised paradigm of luxurious.  

Designed by way of a check-and-learn product with exterior glass makers, this mild-weight bottle features a handblown teardrop condition that reimagines Johnnie Walker's iconic sq. structure, exemplifies the way forward for lightweight, and helps discover new alternatives for lighter, decreased carbon packaging possibilities.

Learn more about Spirit of Development – our world-wide ESG programme that can help make a far more inclusive and sustainable environment.

Five years in the past, Johnnie Walker established out with a selected ambition; to maneuver the spirits sector forward. Possessing recognized that a lot of luxury classes ended up heading in a different direction – ‘fragile’, rather then ‘major’ – the brand sought to experiment with among its most luxury whiskies. Aiming to press the boundaries of lightweighting glass, all from the identify of progress.

“We took our eyesight to a staff of specialist glassmakers and throughout a five yr check-and-find out process slowly discovered how to build classy, light-weight glass. The technical issues that lightweighting provides led us to include various design and style and output technical specs that we could not have envisaged at the start of our journey; through the prerequisite of a tear drop shape which We now have moulded to nevertheless mimic the long-lasting square type of Johnnie Walker bottles, to your addition of the protecting cage to permit for just a spherical foundation, plus the hand-making and filling of each and every person bottle to stop damages in creation.”

Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dim chocolate and florals

Qualified whisky tasting normally takes apply. Use our do's and don'ts to demystify the working experience and enjoy your drams in a whole new way.

We're a world leader read more in beverage Liquor with an outstanding assortment of models across spirits and beer.

Liquid Mild enveloped visitors inside a mesmerizing interplay of sunshine and shadow, with moving light passing via glass varieties and projecting exquisite patterns on to white walls.

With our dedicated focus on presenting lightness throughout every single layout component, we released a exact lattice stopper, a bamboo frame in addition to a protective transportation box.